There are 4 BIG mistakes that women entrepreneurs often make as we strive to build our brands to elevate in our businesses.
Which mistake(s) is blocking YOUR success right now?
MISTAKE #1: Hiding behind the brand.
Many women entrepreneurs tend to post quotes, write captions, or are the designers of the brand; however, their audience has never seen their face or even heard their voice because they are speaking through the quotes of others. It’s nothing like connecting with the person behind the brand, as it requires transparency, authenticity, and consistency which then leads to trust. When your audience trusts you they will do business with you. People do business with people not businesses. Your face is worthy to be in the forefront. Remember your brand drives your business.
MISTAKE #2: Talking to Everybody
In order to effectively sell or create impact, you have to be clear on who you’re talking to. We start businesses, we know our product, we know what we want to do with it, we know where we want to market it, but damn near try to sell it to everybody or to talk to anyone that will listen. Target audience is important and should be established early in the game so you can get to know them in and out and market to them effectively and specifically.
MISTAKE #3: Using that Images that do not Support Your Brand and/or Brand messaging.
Personal brand photography will hone in on your unique style, personality, and your position. When using branding photography you should be using high quality images. Low quality images How you show up to the world visually plays apart in trust, and will determine your worth. The goal is to attract your ideal/dream clients. Using low quality images or images that do not support your brand and/or brand messaging will allow your ideal client to keep on scrolling on to the next industry expert.
Mistake #4: Not getting the support that you need in order to be successful
Support is needed for your success. You can not do it alone. When you do not invest in the support that you need to be successful, you spend a lot of time chasing your tail and making unnecessary mistakes. Why not find the support you need by investing in the experts that know what they are doing and have been around the block a couple of times, but most importantly who is where you want to be. Your support can be a mentor, coach, mastermind, class, and or course.
Please take the time and the money to invest in yourself. If you invest in yourself, your clients will invest in you.
If you're ready to get support with building a brand that will be authentic, that speaks to your ideal client and will position you for business growth, then click the link below to schedule a free Power Up Assessment, so that we can discuss what your brand needs are