Updated: Apr 20
Thanks to COVID-19 everything has basically come to a HALT for most people! What a serious distraction.
I want you to know although we are in a time of uncertainty we still have to keep our brands going, we still have to show up and show out like unicorns. People still need you, people still need your services. Make sure you personal branding is up to par and still presents itself as professional and authentic.
Personal Branding Photography is a Must for Entrepreneurs
Online may be our new normal for some time. Visual imagery plays an important role in how you portray your personal brand to your customers and clients. Photographs capture attention better than words or headlines and your customers and/or clients are more likely to buy based on your first impressions and how authentic you appear to be.
Personal branding involves influencing the way potential customers see you and view your products or services, which is why personal branding photography can have such a massive impact on your business. Professional photos are an asset and worth the investment in yourself and your business as it has proven to help your business not only make an impact but also more money. Here are a few of the ways that you would benefit from taking professional personal branding photos.
Send them with your press releases. If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
Use them throughout your website. Businesses that feature professional photos of real people inspire more trust than those that use stock photos. Real photos also help tell your business story more authentically. At the very least, you should always have a professional headshot on your website so that potential customers know who they are doing business with.
Place them in your email campaigns. Take your email blasts to the next level by including your photo in them, toggle the interest of your email audience.
Include them on your landing pages. If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results. People want to see more of you and what you are doing.
Create a killer bio for events. Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio. Give your audience a visual of your personality and style. Better yet, a media kit is essential to have on hand for prospective partners.
Make your email signature memorable. Not everybody remembers a name but almost everyone can recall a face. Adding a photo to your email signature can make it more memorable. I always appreciate a visual of who I am talking to whether its via email or via telephone. How about you?
Add them to your printed marketing materials. Use them for your online or marketing materials that you may print on a regular basis, a photo can be used to make your brochures and business cards stand out, but also more personable and attention getting.
Save time. When you’re approached by a publisher, you want to have a professional photo that you approve of on hand. When you rely on publications to take your photos, you need to rely on their photographers, many of which are students. This is your personal brand and you should have the final say in whom takes your photos. You also save time in the sense that you don’t need to take additional time out of your day for the photos because you’ll already have them at your disposal.
**Remember to refresh your photos often so that your personal brand is also reflected accurately.** I recommend that you refresh them at least twice a year.
I am available to plan out your Personal Branding Session, so you will be ready to hit the pavement after this is all over.
Click here to learn more and schedule your Personal Branding Consultation. It's totally free!