Are you the entrepreneur that is selling your service or product to just anyone? In order to effectively sell or create social media impact, you have to be clear on who you’re talking to! Often times when we start businesses, we know our product, we know what we want to do with it, we know where we want to market it, but damn near try to sell it to everybody or to talk to anyone that will listen.
"Everyone is not your customer."
It took me a while to understand that my business fits the needs of certain clients. I had to distinguish which clients I enjoyed working with vs. the ones that I didn't love so much. I had to think about the clients who really valued photography and considered it an investment and would receive what they needed by the service that I provided. This changed a couple times before I was able to nail it down. So now, I am going to pose the question to you....
Who is your ideal client?
Get specific. Is your ideal client male or female? How old are they? Where do they live? How much money do they make annually? Where do they hang out? What are their personal values? Creating a client profile will help you distinguish who your ideal client is. On the other hand, you need to know your product or service, what problems you solve for them, what challenges can you help them overcome, in order to attract them. When your client feels like you're speaking to them or your content covers things they can relate to, they are more apt to follow you because they want to learn more or they will buy your product or service. If you are not sure what your ideal clients problems or struggles are, you can do 1 of 3 things, if not all of them:
Client interviews- reach out to previous clients and ask them what are their biggest struggles are right now.
Social Media- Head onto your social media platforms and look for groups where your ideal clients hang out, there you will have to pay attention to the complaints and problems that they will voice.
Create a poll- Hop on your social media platform and create a poll to narrow down client pain points.
Once you have identified your ideal client, you will know where they live, where they shop, what social media platforms they use, etc. With this in mind, you will be able to effectively market to your target audience in a way where it is meaningful. Why, because you will know how to connect with them (you will know their pain points). You will be able to engage with them (you will talk to about topics that are meanigful and share the same interests as you do). When you show up online, they will see your value and begin to trust you; this will result in making buying decisions much easier for them.
To secure a solid base in your business, identify your client so that you can serve clients who value what you do, all while watching your client base and business grow. I challenge you to to figure out your ideal client today!!!
Join my free Facebook group, Personal Branding with LMG if you are looking for support or branding tips to create a brand authentic to you. Hope to see you there!