Who Are You Talking To?

Are you the entrepreneur that is selling your service or product to just anyone? In order to effectively sell or create social media impact, you have to be clear on who you’re talking to! Often times when we start businesses, we know our product, we know what we want to do with it, we know where we want to market it, but damn near try to sell it to everybody or to talk to anyone that will listen.


"Everyone is not your customer."

-Seth Godin

It took me a while to understand that my business fits the needs of certain clients. I had to distinguish which clients I enjoyed working with vs. the ones that I didn't love so much. I had to think about the clients who really valued photography and considered it an investment and would receive what they needed by the service that I provided. This changed a couple times before I was able to nail it down. So now, I am goin